Bloom by Bear Hug is the perfect garment to overcome the limits of seasonality, because it is a sweater that is not afraid of cold or heat. To wear everyday, on bare skin or under a blazer or down jacket on cold days: the crew neck pullover in soft cashmere is truly ideal for all moments.
Comfortable and versatile, to wear everyday
Bear Hug Bloom is in fact a versatile sweater, to warm the mid-seasons or as an under-jacket in the more rigid ones, to be worn with jeans for a casual look or to show off a more original one with a long skirt with applied flowers like the one I have worn to complete the look in the photo shoot made at in Conversano.
The Liberty villa, for almost a century the iconic point of the Conversano panorama between the Aragonese Castle and the station, has always captured our eyes, which slipped through the gates to peek into the luxuriant garden. And right from the start it seemed to us the ideal place as a backdrop to the photographs for the fuchsia pink Bloom sweater. So thanks to the availability of the owners, we were able to discover that little magical world where every hedge, every tree and every statue has its own story.
And we had the opportunity to interpret it in a romantic way, in the garden and in the halls of this wonderful villa in our Conversano, transforming the limit of not being able to cross the boundaries of the municipal area into the magnificent opportunity to explore it and to know its most secret beauties.
In the autumnal atmosphere, made warm by the sweet and golden light of the sun, we enjoyed coffee and pastries on the loggia of this patrician residence with an atmosphere of other times recently opened to hospitality, which in the name and color recalls the color of our Bloom, who like all Bear Hug creations looks beyond the boundaries of trends, aiming for wider horizons.
For the fall/winter 2020/2021 Bear Hug has proposed its must-have Bloom with a round neckline and a soft and relaxed fit, both in the classic versions in warm natural shades and in ultra-feminine colors with bright notes such as fuchsia pink, the one chosen by us, which complete looks that are wearable in everyday life, but also very chic.
For a journey in search of beauty that translates into precious materials such as cashmere that becomes softer with the passage of time and lasts a lifetime. This is what proposes Bear Hug, a Milanese brand, born from the passion for cashmere and for nature, which supports the well-made quality in Italy.
The proposals for sweaters, caps and accessories for women, babies and children want to be experienced and exploited to the maximum over time. Because exclusivity today is this: less trend, more substance by focusing on quality knitwear and “investing” in materials such as cashmere, a precious and quality yarn that offers various advantages.
In fact, in addition to being a durable and functional investment, it is perfect for travel because it does not crease and has a particular resistance. Its fine fibers trap air and heat, offering maximum protection from the cold, but it is also a breathable fabric, which absorbs sweat.
Wearing Bloom by Bear Hug gives the sensation of feeling enveloped in a soft and warm embrace, of feeling pampered and also safe from annoying itches. For those like me who are allergic to wool, cashmere fiber is highly recommended as it is characterized by the lack of lanolin, which makes it an anti-bacterial and hypoallergenic fabric. Which is why it is considered optimal especially for children, as the founders of Bear Hug well know.
Their garments in addition to being warm, soft and enveloping, boast impeccable silhouettes that make them comfortable both to stay at home and to go out, always giving a relaxed look, without having to give up either style or practicality.
The spearhead of their production is Bloom, an ultralight pullover, not only versatile and combinable with any look from sunrise to sunset, but capable of softness that smacks of tenderness and wraps you in a warm embrace and in a world of pampering you can no longer do without!
To find out which is your Bloom, superlight and very soft that already at first glance, confirmed by touch, gives a warm and soft sensation on the skin, take a look at the Bear Hug website. Through the site you can choose models and colors, as well as customize your garment making it perfect for your personal style, and it will not be difficult to find what is right for you among sweaters, vests, cardigans, hats and feminine accessories, but also for babies and children, with an understated aesthetic and clean and contemporary lines that characterize their entire production, ready to accompany you for weekends in the mountains, in the countryside, on the sofa.
And, to find peace and serenity while waiting for the next Christmas holidays that will surely be very different from those we are used to, our advice is to abandon the dark colors such as black, lead and smoky gray and choose the shades pastel colors or the brighter ones like our fuchsia pink or Christmas red.
Bear Hug
Info: +39 392 0705818
www.bearhug.it – info@bearhug.it
We thank the owners of Villa Rosa Resort in Conversano for their availability and hospitality: to learn more, visit the property’s page on Instagram https://www.instagram.com/villarosa_resort/.
