PIT-POP seems almost onomatopoeic name for the sound of uncorking a bottle of sparkling wine, then imagining the joy and celebration that is created around it. Instead it is a project of Digital Pop Art developed by Antonella Tolve, graphic designer, with his life partner Gennaro Schinco. The union between the two and that perfect between digital pop art and interior decoration gave birth unconventional furnishings, whose strength is above all the spirit of irony.
It’s the irony, in fact, that turns the protagonists daily living, such as paintings, carpets, cushions, decorated plates and wallpapers, in true works of art and design characterized by surface designs by PIT-POP that are inspired by the world of comics.
In this world, however, Antonella and Gennaro, a husband and wife who live and work in Lucera near Foggia, are able to give a soul and a thickness through the sharing of their feelings, their ambitions, and also of their dreams.
One of these, already realized in July last year, was behind the story of ‘Pop, Love and Fantasy!’, became reality thanks to Eppela, crowdfunding platform. With 111 supporters who believed in the project signed Great! Taste workshop and linked to the world of food, Antonella and Rino, as he is called by his friends Gennaro, have achieved the goal of reaching 50% of the requested budget, which for Pop Love and Fantasy stood at 8,000 Euros, to access co-financing by Eppela in collaboration with major Italian companies that reward creativity and innovation. The contribution collected made it possible to expand the production line of decorative ceramic plates with new subjects, even personalized, dedicated to food and to place PIT-POP project in the catering, tourism and hotel and HO.RE.CA sectors.
A result that flattered the couple who ten years ago gave life to this project, as well as makes it very glad that all supporters have received their reward: digital images, prints and Fine Art reproductions, ceramic plates and much more. A piece of PIT-POP is therefore entered in the lives and in the daily lives of those who believed in them. And this is the intent and even the most secret dreams of Antonella and Rino: to enter on tiptoe in the homes of others, by supplementing them with their explosive creative touch.
Both coming from the art world, with their project PIT-POP want to explore every creative expression through fully customized projects or by granting exclusive licenses, which never waive their distinctive features: minimal lines, blacks and sharp contours, strong color and lots and lots of humor.
The path was not easy nor short – tell us in unison. Their graphic sign was in fact born after testing, research, experiments that went in one direction: to put the agreement rationality and passion, technology and imagination.
They succeeded “dressing” their creations with the same meaning that is the basis of the name chosen for their project, the catchy and likeable PIT-POP is a contraction of the terms pictogram and pop. Every their creation expresses a pictogramatic concept in form and pop in the content, that ‘absorbs’ the reality transporting art of everyday situations and gestures.
This is how objects such as paintings, carpets, cushions, decorated plates and wallpapers. Production 100% Made in Italy as we want to emphasize, and unique style, we add. The products are guaranteed and certified according to EU directives and controlled by their creators one by one after, having made them realize the skillful hands of artisans who also work on totally customized projects.
Also on the horizon collaborations like the one with Gemanco Design, a company from Puglia that has worked for years in the construction sector realizing unique and original spaces, both residential and commercial level, with products tailored.
At the end of this article, in short, we can say we have seen us right when we compared PIT-POP to the pleasant effect of uncorking a champagne and enjoy the bubbles emitted from the neck of the bottle: it is the same sparkling like what you try to look the creations of these two Apulian creative!
PITPOP – Complementi d’arredo
Via Paolillo, 35/B – Lucera (FG)
+39 0881 204516 – +39 347 9089103